One of my first tasks when working at WET International Inc. was to rebrand the company. This rebrand included a new logo, colors, fonts, and a new web presence. When designing the new logo, I didn’t want to make it feel like a new company. I wanted to make it feel like a refresh. Because of this, I used similar blues and wanted to try to keep some form of water droplet. After much trial and error we arrived at the new logo.