Logitech event braNDING Concept
vALUE PROPOSITIOn
Logitech makes very high-quality computer accessories. In this case we are focusing on a gaming mouse. The need for this is for competitive and active gamers on the PC. This mouse is perfect for their needs. It has fast response times and helps them bring their best to the game. One of the annoying things that people encounter when gaming is running out or cord distance, or the cord gets in the way. That is no longer the issue. This wireless gaming mouse will give you all the needs to do the best you can without any inconveniences.
tARGET AUDIENCE
The target age group is ages 18-35 and it is meant for PC users, designers and gamers. The location will be focused on people in the US but, it can be translated and easily work in places of different languages. It is meant for professional gamers, casual gamers, or anyone who likes a quality mouse without the annoying wires.
bRAND pROPOSITON
The purpose of this campaign will be to show the benefit of the wireless gaming system and project the wireless mouse and how much better it is than wired. There is no specific age or person that this is targeting. It is meant mainly for gamers but, there is nothing from stopping designers and every day PC users from using this as their primary mouse. The location will be focused on people in the US but, it can be translated and easily work in places of different languages. It is meant for professional gamers, casual gamers, or anyone who likes a quality mouse without the annoying wires.
sOCIAL MEDIA
Entice
Give people an opportunity to win a Logitech wireless gaming setup (PC, Wireless G903 Mouse, POWERPLAY Wireless Charging System, Wireless G613 Keyboard, Wireless G933 Headset) through a fun and competitive gaming tournament. The Instagram and Facebook ads/posts would be used to promote this event.
eXTEND
When a team is eliminated, they will end up exiting through the same doors they came in through. This time it is setup for the departure. They are thanked for coming and are directed to the side where there is a shop. They have the option to buy any of their new lineup of wireless gaming gear.